Airport World: Passenger Satisfaction versus Revenue – How MASDIMA can help to increase revenue
Posted in Blog
ACI has issued a new White Paper that provides the clearest evidence yet about the positive impact good customer service has on non-aeronautical revenue generation. The main conclusions are:
– A 1% increase in passenger traffic drives a revenue increase ranging from 0.7% to 1%
– A 1% increase in commercial space drives an increase in non-aeronautical revenue of 0.2%
– A 1% increase in passenger satisfaction levels delivers an increase of 1.5% in non-aeronautical revenue
MASDIMA is a solution designed and built, from the beginning, with a passenger-centric approach to airline operations. It has the possibility to increase the passenger satisfaction when the airline deals with disruptive scenarios, up to 80%.
The ACI report can be found here: http://www.airport-world.com/news/general-news/5585-airports-prioritising-customer-service-benefit-financially-new-report.html